For healthcare practitioners and institutions...

Patients every month. Not by accident.

We help healthcare teams build the full growth system: visibility that attracts the right patients, proof that earns confidence, and conversion pathways that turn referrals into consistent bookings.

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This is probably what your patients go through trying to find you.

Care Team Desk

Marketing isn't a system. That's the problem.

Most clinics do marketing. Almost nobody has a system. That's the difference between growing by luck and growing on purpose.

Marketing is a Facebook ad here, a flyer there, a new website once a year. Some months you're packed. Some months it's quiet. You never know which is coming.

A system is different. Eight things working together. Some online, some on the ground, some through the people you already know. Every month.

When all eight run, you can forecast next month before it gets here. And the month after that. That's the only thing that makes the words "predictable and sustainable" mean anything.

That's what we build.

Practices without integrated systems waste 30–40% of their marketing spend on attribution they can't see. You can't optimise what you can't measure. — Healthcare Marketing Benchmark Report

◆ The system

Eight layers. One engine.

Healthcare in Africa doesn't move on a Facebook ad alone. Patients hear about you from a cousin, a billboard on Mombasa Road, their GP, a church health talk, and Instagram. Probably in that order. The system has to work everywhere.

01 · FOUNDATION

Brand & Positioning

— the foundation

Before anything else moves, the brand has to be clear. If it isn't, everything underneath leaks. Patients don't trust what they can't recognise.

◆ What we build

Brand strategy, naming, visual identity, logo system
Brand voice and messaging architecture
Positioning statement and category definition
Brand guidelines — digital, print, environmental
Internal brand rollout — staff, uniforms, signage, stationery
Patient-facing environmental branding — clinic interiors, wayfinding, waiting areas

02 · DISCOVERY

Visibility

— getting found

Channels for being found. Online and offline — because patients in Kenya don't all search the same way.

◆ Digital

SEO and Google Business Profile
Paid media — Meta, Google, YouTube, TikTok
Social media presence across platforms
Website and microsites
Programmatic display

◆ Physical & Traditional

Out-of-home — billboards, transit ads, clinic signage
Radio — vernacular and mainstream
Print — community papers, in-flight, magazines
Pharmacy and lab partnerships — point-of-care visibility
Hospital directories and medical association presence

03 · TRUST

Authority & Reputation

— building trust

The trust layer. Visibility gets people to find you. Authority is what makes them actually book.

◆ What we build

Personal branding for the lead clinician(s)
Thought leadership content — articles, op-eds, LinkedIn
PR and earned media — interviews, expert commentary, feature placements
Speaking engagements — conferences, panels, CME events
Awards and accreditations
Published case studies and clinical outcomes
Patient reviews and testimonial systems
Media-trained spokespeople

04 · PRESENCE

Ground Activations & Experiential

— physical presence

Where the brand shows up in person, in the places patients actually live. Most agencies don't do this. They can't.

◆ What we build

Health camps and screening drives
Corporate wellness partnerships — HR, SACCOs, employers
Community health talks — churches, mosques, women's groups, schools
Mall activations and event sponsorships
Charity runs, sports sponsorships, public health campaigns
Mobile clinics and outreach days
Street-level activations — taxi ranks, markets, matatu stages where appropriate
Conferences, expos, trade fair booths

05 · NETWORK

Referrals & Professional Networks

— the relational layer

The most underused channel in African healthcare. Patients sent by other doctors book at higher rates than almost anyone else.

◆ What we build

Doctor-to-doctor referral programs
GP and primary-care partnerships
Specialist cross-referral networks
Lab, imaging, and pharmacy partnerships
Insurance and SHA panel positioning
NGO and faith-based facility partnerships — CHAK, KCCB
Corporate medical scheme relationships
Embassy and expat clinic relationships
Continuing Medical Education (CME) sponsorships and convenings

06 · VOICE

Influence & Community

— third-party voices

Trust borrowed from people patients already listen to.

◆ What we build

Healthcare influencer partnerships — doctors with audiences, health educators
Patient advocates and ambassadors
Macro and micro influencers — strategically vetted, not vanity-driven
Community gatekeepers — pastors, imams, chiefs, chamas, women's group leaders
Survivor and patient-story content
Diaspora community channels for medical tourism

07 · CAPTURE

Conversion & Patient Experience

— turning interest into bookings

Where most marketing spend quietly dies. If you can't catch the inquiry, the rest of the system doesn't matter.

◆ What we build

Landing pages and inquiry funnels
WhatsApp and call-centre intake systems
Booking and scheduling infrastructure
Reception scripts and front-desk training
Patient onboarding and intake design
In-clinic experience — wait times, signage, comfort, communication
Post-consultation follow-up systems
Pricing transparency and payment options — SHA, insurance, cash

08 · COMPOUND

Retention, Loyalty & Lifetime Value

— growing each patient

Getting them in the door is the start, not the end. This is where the system actually compounds.

◆ What we build

Recall and reminder systems — appointments, screenings, vaccinations
Patient newsletters and educational content
Loyalty and family-plan structures
Anniversary, birthday, and milestone touchpoints
Patient community building — support groups, alumni programs
Reactivation campaigns for dormant patients
Referral rewards from existing patients
Continuity-of-care content for chronic conditions

◆ The measurement spine — runs through all eight

Every layer feeds one dashboard.

Hybrid systems break when offline work isn't measured. We track every layer back to where the patient came from — so you can see what each one is actually doing, every month.

Source-tagged inquiries — which layer brought this patient in?
CRM and patient-record integration
Attribution across digital and physical touchpoints
Monthly cohort tracking
Channel-level ROI
KPI reporting tied to bookings, not impressions

Doctor-to-doctor referrals convert at 5–7× the rate of digital leads in specialist care. Most practices leave this entire channel passive. — McKinsey Healthcare Provider Study

◆ The system in motion

Watch how the layers connect.

Each layer is one part of the engine. Tap any of them to see what it does, what we build, what it measures. The patient passes through all eight. That's what makes it predictable and sustainable.

◆ The patient journey · 8 layers · 1 engine

From stranger to returning patient.

TAP ANY LAYER

01 · FOUNDATION

Brand & Positioning

02 · DISCOVERY

Visibility

03 · TRUST

Authority & Reputation

04 · PRESENCE

Ground Activations

05 · NETWORK

Referrals & Partnerships

06 · VOICE

Influence & Community

07 · CAPTURE

Conversion & Experience

08 · COMPOUND

Retention & Lifetime Value

◆ LAYER 01 · WHAT IT DOES

Brand & Positioning

The foundation under everything else. If patients can't recognise you, the rest leaks.

◆ What we build

Brand strategy, identity system, voice and messaging, environmental design — from clinic interiors to your digital presence.

◆ What it measures

Brand RecognitionPatient RecallVoice Consistency

◆ Why it matters

"Patients are 4× more likely to choose a provider with a clear, consistent brand over a generic competitor — even when clinical capability is identical. — Edelman Trust Barometer"

◆ Free · AI-powered · 2 minutes

Get a free diagnosis.

Answer 15 short questions about your practice. Our AI runs it through the eight-layer system and gives you back a real diagnostic — in under two minutes.

Where you're losing patients — said plainly
The three moves that'll change your numbers in 90 days
What predictable and sustainable growth could look like for you, in numbers
Backed by research, not opinion
Where you'd start with us — specifically

Start your diagnosis →

Growth Snapshot

Q 03 / 12

Question 3

Where do most of your new patients come from today?

ReferralsWalk-insMixed sourcesHonestly — I don't know

Coming up — Q4

What's your average new patients per month?

◆ The methodology

We treat growth the way medicine treats a patient.

Diagnose. Prescribe. Treat. Monitor. Same loop every engagement. Skip a step, the outcome gets worse.

PHASE 01

Diagnose

We audit before we touch anything. Your reputation, your funnel, your competitors, your numbers. You don't prescribe without a diagnosis.

PHASE 02

Prescribe

Strategy room session. We bring the diagnosis. You bring the constraints. We leave with a written plan you signed off on.

PHASE 03

Treat

We build. Brand, content, campaigns, the infrastructure underneath. Built to ship fast and convert.

PHASE 04

Monitor

Launch isn't the finish. We watch the numbers, protect what's working, fix what's slipping.

Visibility

→

Reputation

→

Revenue

— THE ORDER MATTERS

◆ When the engine runs

This is your Monday morning.

When the system's running, "predictable and sustainable" stops being words in a pitch deck and starts being a screen you check. Every layer reporting, every Monday. Two minutes, before coffee.

Practice Growth Dashboard · Week 21 · 2026

TodayWeekMonthQuarter

New Inquiries

12% vs last week

Confirmed Bookings

66% conversion

Showed Up

90% show rate · −4%

Treatment Value

1.24M

KSh committed

Patient Source · This Week

5 LAYERS ACTIVE

SEO & Search38%

Doctor Referrals24%

Ground Activations18%

Social & Influence14%

Direct & Other6%

Next Month · Forecast

12 WK MODEL

± 6 BOOKINGS

expected new bookings, June 2026

● 87% Confidence

Layer 07 · Conversion · Action Recommended

Your booking-to-show rate has dropped 4% over the last 3 weeks — losing approximately 5 patients per week to no-shows. The system recommends reviewing your reminder cadence and increasing to three touchpoints (SMS + WhatsApp + call) for high-value consultations.

Recent System Activity

LIVE

10:32
TODAY

Mama Lucy cardiac screening drive — 14 new inquiries logged, 9 booked for full consultation. Activation cost recouped within 24 hours.

◆ LAYER 04 · GROUND ACTIVATIONS

09:18
TODAY

Dr. Otieno's LinkedIn article "5 silent signs of cardiomyopathy in women" — 2,341 reads, 8 specialist consultations booked directly from the article.

◆ LAYER 03 · AUTHORITY & REPUTATION

YEST.
17:42

WhatsApp reminder sequence v2 deployed across all consultation bookings — early data shows booking-to-show rate recovering 6 points in 48 hours.

◆ LAYER 07 · CONVERSION

YEST.
11:05

3 new referring physicians activated in the inter-practice network — first patient referrals expected within 2–3 weeks based on cohort benchmarks.

◆ LAYER 05 · REFERRALS & PARTNERSHIPS

◆ Illustrative dashboard · Real client data is private and confidential

Practices without source-tracking lose 30–40% of their marketing spend to attribution they can't see. You can't optimise what you can't measure. — Healthcare Marketing Benchmark Report

◆ How we work together

Three ways to work with us.

Whether you're a solo consultant building from scratch or a hospital ready to scale, there's a way in. We meet you where you are.

Tier 01

The Foundation

6–8 weeks · Scoped

Tailored investment

Scoped at intake

For solo practitioners and new clinics. We build the foundations — brand, positioning, and your first two acquisition layers. Designed to grow into the full Engine over a year or two.

Brand strategy & identity build
Positioning & voice architecture
Website foundation
First visibility & trust assets
Measurement baseline

BEST FOR Solo specialists · New clinics · Limited spend

Tier 02

The Engine Build

8–12 weeks · Full system

Tailored investment

Scoped post-Diagnostic

For established practices ready to stop guessing. We build all eight layers, set the KPIs, launch the campaigns, hook up the dashboards. By the end, you know your numbers.

Paid Diagnostic & prescription
Full eight-layer system build
Hybrid campaigns — digital + ground
Conversion infrastructure
KPI dashboards live
Team training included

BEST FOR Established clinics · Specialist practices · Diagnostic centres

Tier 03

Strategist in Residence

Monthly · Ongoing

Monthly retainer

Scoped to your operations

We run the engine. Optimise, scale, defend the gains. Patient flow becomes something you check, not something you worry about.

Monthly campaign operations
Hybrid activation calendar
Continuous optimisation
Monthly board-ready reporting
Quarterly strategy reviews
Embedded SRA strategist

BEST FOR Multi-specialty hospitals · Healthcare groups · Networks

Every engagement starts with a paid intake — Diagnostic or Foundation Scoping. We don't audit for free. We don't pitch for free. The thinking is the work.

◆ Proof, not promises

When the system runs, this is what it looks like.

A multi-specialty hospital with strong clinical work but flat patient numbers. We rebuilt visibility first. Then reputation. Then revenue. In that order.

"SRA didn't pitch us a campaign. They walked us into a strategy room and rebuilt how we think about patient acquisition from the foundation up."

Chief Executive Officer18-month engagement · East Africa

+187%

New patient bookings, 12 months

−62%

Cost per booked patient, sustained

4.8/5

Patient experience score, post-engagement

New service lines successfully launched

Patients who read your clinical content before booking convert at three times the rate of cold inquiries. Reputation is the multiplier, not just the awareness layer. — Edelman Trust Barometer, Healthcare

Why the Room

Four reasons clients stay.

Anyone can run an ad. Few can build the strategy that makes the ad worth running. These are the things our clients tell us — repeatedly, unprompted — when we ask why they chose us over the competition.

— 01

Healthcare-only. No exceptions.

We don't moonlight on FMCG. We don't take retail briefs. Every strategist in the Room wakes up thinking about healthcare — what works in Africa, what doesn't, and what the regulator will allow.

— 02

Strategy before tactics. Always.

We refuse to start with a posting calendar. Every engagement opens with a strategy room session — because tactics built on the wrong strategy are the most expensive kind of work you can buy.

— 03

Visibility, reputation, revenue — in that order.

Patients cannot trust what they cannot see, and they will not book what they do not yet trust. We build visibility first, reputation second, revenue third. Every other order produces shorter results.

— 04

We say no to bad briefs.

Predatory finance products. Unproven treatments. Fear-based campaigns. The categories we decline matter as much as the work we accept — and our clients respect us more for it.

◆ Two doors

Where are you in this?

The pain is different for a consultant building their name than a hospital protecting its market share. We've written for both.

For solo practitioners

Your reputation is steady. Your calendar isn't.

You're a specialist. The work is good. But some months you're full, some months you're light. Your name should be doing more for you. We build the system that makes it.

Read the case for doctors →For institutions

Service-line revenue shouldn't depend on hope.

You've got the capacity, the capability, the reputation. What's missing is a way to tie marketing spend to patient flow you can actually forecast. We build that — measurable, accountable, board-ready.

Read the case for hospitals →

◆ Open for new briefs

Stop guessing. Start building.

Two minutes. Free diagnostic. Then decide if we should talk.

Get a free diagnosis → Or book a paid Diagnostic